Objective

The client owns a brand that is the top player with party equipment in the USA among most sub categories and wants to enter the bridal party props category. I had to recommend products for launch within this segment.

Strategy and Actions

Evaluate the current lineup and products to understand product and brand pricing versus competition

1. Study competition on Helium, Amazon and Walmart to check for products that have-

   1. 4.5+ Ratings, High number of Reviews, Amazon badges like top choice etc.

   2. Check brand and product ranking within subcategory

   3. Map pricing versus features  

   4. Approx sales in units from Helium

2. Evaluate Search Volume, Ranking and Growth of category keywords over time

3. Suggest costing and deduce approx CM1(P&L) post marketing

4. Propose a launch pipeline and path to profitability

Outcome

Here is the detailed product launch proposal with projected P&L by product.