Build Brand Positioning and Communication Framework
Build Brand Positioning and Communication Framework
Build Brand Positioning and Communication Framework
Client Details
SkinInspired is a skincare brand that offers products formulated with the expertise of leading dermatologists in India(https://skininspired.in/)
Problem Statement
The central route to drive awareness was to leverage social media and organic doctor influencer recommendations, without sounding like a me-too brand. Additionally the brand was launching on Amazon while investing in advertisements and driving PPC. The brand wanted to standardize claims, benefits, packaging design and communication at this stage.
Responsibility
Deliver a comprehensive brand positioning and communications framework with global competitive benchmarking.
Evaluate competitive claims for all products and recommend the strongest claims to be tested( POD)
Additionally: Evaluate the brand on Amazon and suggest growth hacks to improve ranking
Outcome
Find the document here
Client Details
SkinInspired is a skincare brand that offers products formulated with the expertise of leading dermatologists in India(https://skininspired.in/)
Problem Statement
The central route to drive awareness was to leverage social media and organic doctor influencer recommendations, without sounding like a me-too brand. Additionally the brand was launching on Amazon while investing in advertisements and driving PPC. The brand wanted to standardize claims, benefits, packaging design and communication at this stage.
Responsibility
Deliver a comprehensive brand positioning and communications framework with global competitive benchmarking.
Evaluate competitive claims for all products and recommend the strongest claims to be tested( POD)
Additionally: Evaluate the brand on Amazon and suggest growth hacks to improve ranking
Outcome
Find the document here
Client Details
SkinInspired is a skincare brand that offers products formulated with the expertise of leading dermatologists in India(https://skininspired.in/)
Problem Statement
The central route to drive awareness was to leverage social media and organic doctor influencer recommendations, without sounding like a me-too brand. Additionally the brand was launching on Amazon while investing in advertisements and driving PPC. The brand wanted to standardize claims, benefits, packaging design and communication at this stage.
Responsibility
Deliver a comprehensive brand positioning and communications framework with global competitive benchmarking.
Evaluate competitive claims for all products and recommend the strongest claims to be tested( POD)
Additionally: Evaluate the brand on Amazon and suggest growth hacks to improve ranking
Outcome
Find the document here
